หลักสูตร DIGITAL CONTENT ARCHITECT & SEO

หลักสูตร DIGITAL CONTENT ARCHITECT & SEO
คอนเทนต์ยุคใหม่ มัดใจกลุ่มเป้าหมาย สร้างยอดขายได้ไม่ต้องมีงบโฆษณา
สนใจสมัครเรียนได้ที่ https://conc.tbs.tu.ac.th/index.php/program/detailenrollment/624
หัวข้อการอบรม 12 ชั่วโมง
Day 1 : SEO Section
SEO Foundation
• Types of digital web traffics
• How search engine works
• SEO vs SEM
• Why is SEO important?
• Difference types of SEO
SEO Ranking Factors
Backlink
• What is backlinks?
• How to earn more backlinks for the website?
Content
• Google knowledge graph
• Steps to Creating SEO Content From keyword research to optimizing for Google
• Understanding Search Intent
E-A-T
• New Guidelines to measure the quality and expertise of the website content
UX
• Website UX in Google’s Eyes
Technical SEO
• Core Web Vitals
• Page Speed
SEO Tools
Routine of SEO content creator/ SEO Specialist
Latest Google Search products
Measuring SEO Impact

Day 2 : Content Section
Digital Marketing foundation
• Funnels & Tools
o Website, Social media, E-mail Marketing, Video & Paid Channel
• Laying out the framework: 5 Marketing transformation lanes (Engagement & Content, Data & Analytics, Process & Execution, Organization & People, Platforms & Automation)
Business Storytelling
• 8 Classic Storytelling
• Brand storytelling in a digital world
o Structure of storytelling
Content marketing & Editorial Calendar
• Building message architecture
• Compelling stories in digital world
Learning to Write Stunning Marketing Copy
• Behavioral marketing and automated behavioral
• marketing
• Eye Catching content depends on platform
• Always-on marketing
UX Foundations: Content Strategy
• Who Creates the Content?
• Budgeting and advocacy
• Behavioral marketing and automated behavioral marketing
• Moving from conventional to agile